Digital Marketing

This training workshop is aimed at equipping the participants with not only the theoretical aspects of digital marketing practices in terms of digital marketing strategy and digital marketing planning but also to upskill them with the latest tools and platforms which can be used for going about digital marketing in order to achieve organizational objectives.

• Understanding Digital Marketing: Discover the fundamentals of digital marketing, including its evolution, influence on businesses, and key concepts.
• Website Optimization: Learn how to enhance websites for operative online presence.
• Customer Behavior Analysis: Comprehend customer behavior patterns, preferences, and decision-making processes.
• Social Media Marketing: Realize strategies for leveraging social media platforms to engage audiences and build brand awareness.
• Search Engine Optimization (SEO): Master techniques to increase website visibility on search engines.
• Paid Advertising: Explore online advertising channels (e.g., Google Ads, Facebook Ads) and campaign management.
• Email Marketing: Learn best practices for creating and executing successful email marketing campaigns.
• Digital Marketing Performance Measurement: Gain insights into marketing analytics, tracking performance, and making data-driven decisions.