BS Media and Communication Studies

Specializations offered:

Electronic Media

The world is connected electronically. Millions of messages are transmitted and received constantly, providing a flow of information and entertainment via radio, television, cable, satellite, and streaming. Guiding students to craft their messages for an audience is our mission in the Media & Communication Studies – CUI. Faculty bring to the classroom not only strong academic credentials but also many years of experience as professional communicators.

The specialization in electronic media prepares you for a wide range of careers in professionals that use multimedia communication tools. You receive hands on experience in audio/video production, programming, news casting and reporting. You are trained here with the skillset balanced by the prominent professionals of electronic media.


Discover Pakistan
A1 Tv

Advertising & Public Relations

This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns.

Opting specialization in advertising and public relations you’ll build skills in persuasive communication that you can use in a wide range of professional settings. You’ll study the success and failure of communication within organizations and between these groups and the public. Course work blends communication, public relations, advertising, and marketing. In class you’ll practice professional writing, speaking, and will learn to make an impact of your idea in the desired target market.

Industrial Partners:

  1. Brand Beat
  2. Interlink Advertising
  3. Creative Junction

Social Media:

Digital media revolves around the fundamental concepts of art and design and how to apply creativity and skills to projects such as production and digital video editing, motion graphics and 3-D modeling. It combines the use of computer programming, digital photography, computer animation, web design, film studies, communications, among others to prepare students to work in a variety of media fields including digital marketing, e-commerce, digital content creation and digital platform handling.

Digital Media Partner

  • MOU with Urdupoint Digital News Media Network
  • MOU with MangoBaaz

Development & Development Support Communication

Being a developing nation, the focus of media practitioners has always been on the development sector. With the mission of making students a significant contributor in the development process. We at Media & Communication studies offer specialization to prepare students to develop messages that supports the communication process and our students can employed by government and non-governmental organizations as media manager, campaign and strategy developers.

Development Media Partner

  • MOU with FAIDA Foundation
  • MOU with AlKhidmat Foundation