Exhibition 2022

Throughout history, there has always been an idealized depiction of beauty. With the growing prevalence of social media usage young adults come across various advertisements normalizing and glamorizing unhealthy attitudes towards certain body types and disordered eating habits. The increasing emphasis on these qualities over the last few decades has given consumer culture a way to market people their insecurities and sell a myth of beauty and perfection to women through market product slogans and reproduced objectifying images.

For my project, I’ve made a short animated 2d film that aims to raise awareness against the idealistic beauty standards in advertising and media, whilst calling out the manipulative capitalists and companies that profit off of women by selling them the false idea of happiness by using their products. It follows an 18-year-old girl who comes across a variety of beauty Ads that affect the way she views herself leading her down a path of self-destructiveness chasing a tailor-made supposed standard of beauty.