Exhibition 2022

Polycystic ovarian syndrome (PCOS) is the most common endocrine female disorder, affecting 4-18% women of reproductive age. The prevalence of PCOS in South Asian women, especially in Pakistani women, is much higher (52%) as compared to white population (20 - 25% in UK). Due to religious and social pressure, women in Pakistan don’t discuss their problems openly and suffer, this problem is serious and can be fatal.

My Project is a social media awareness campaign design. This campaign is targeted to women of all reproductive age in Pakistan. I have designed an engaging animated film highlighting the common symptoms that women usually face because of (PCOS) but ignore them. This film in the end has a call to action to seek help in time.