Ali Awais

Cultural Reconstruction through Graphic design

This research investigates the relationship between culture and graphic design in the photographs of cultural festivals. The study is focused on research in the fields of history, cultural identity, cultural variable theory, visual communication, and the cultural contexts of the cultural festival images. The cultural festival visuals reveal that graphic design does reflect thoroughly from culture. In this project, the data was collected by two methods. The First one an online survey was created and second was a live survey. Participants were youth and tourists that were interested in the Pakistan’s cultural festivity. The data was analyzed using Spss or excel. The results indicate that there is a connection between culture, cultural festivals and graphic design and that culture and graphic design are linked by visual elements. The application of this research may aid the audience in better understanding the academic representation of the pictures of the cultural festival by digital promoting, especially for those who are unfamiliar with different cultures.