Dr. M. Ibrahim Abdullah
Associate Professor, Management Sciences
Area of Interest: Consumer Behavior,Strategic Management, CSR, E Commerce, Management Sciences
Tel # (Off): 111-001-007   (151)
HEC approved PhD Supervisor

Dr. Muhammad Ibrahim Abdullah is an HEC Approved PhD Supervisor. He recieved his PhD degree in Enterprise Management from Chongqing University. He has over 12 years of teaching and research experience. Dr. Ibrahim has published several papers in Interantional and national journals. Dr. Ibrahim is performing his responsibility as researcher, reviewer and editor for various journals, conferences and books including but not limited to Academy of Management, British Academy of Management, Review of Managerial Science, IEEE, Personnel Review, Journal of Environmental Management, Business Process Management Journal, Sustainability, Sage Open, Nursing Inquiry, Journal of Health Psychology, Management Decision, Quality & Quantity, Service Industries Journal etc. Focus of his research has been marketing, strategy, CSR, management, HR and leadership. He has taught courses at different levels from entry level to highest level including Reward Management, Strategic Marketing, Business Policy & Strategy, Strategic Management, International Business, HRM, Leading Effective Teams, Services Marketing, Introduction to Business etc.  He is also member of selection boards, board of studies, external examiner, trainer, visiting faculty member in various universities and institutions. 


Publons: https://publons.com/researcher/1716277/muhammad-ibrahim-abdullah/

Google scholar: https://scholar.google.com.pk/citations?user=HawpJX4AAAAJ&hl=en

ORCID: https://orcid.org/0000-0001-8741-9952

Web of Science ResearcherID AAD-1056-2019



Journal Papers:
1. Muhammad Adnan Waseem, Muhammad Waqas, Irfan Irfan, Ibrahim Abdullah and Nauman Wajid (2022), "A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors", INQUIRY: The Journal of Health Care Organization, Provision, and Financing, Vol: 59, DOI: doi.org/10.1177/00469580221126304, Impact Factor: 2.099   
2. Syed Muhammad Irfan, Faisal Qadeer, Muhammad Ibrahim Abdullah, Muddassar Sarfraz (2022), "Employer’s investments in job crafting to promote knowledge worker’s sustainable employability: a moderated mediation model", Personnel Review, pp: 1-23, ISSN: 0048-3486, DOI: doi.org/10.1108/PR-10-2021-0704, Impact Factor: 3.228   
3. Muddassar Sarfraz, Larisa Ivascu, Muhammad Ibrahim Abdullah, Ilknur Ozturk and Jasim Tariq (2022), "Exploring a Pathway to Sustainable Performance in Manufacturing Firms: The Interplay between Innovation Capabilities, Green Process, Product Innovations and Digital Leadership ", Sustainability, pp: 1-19, Vol: 14, Issue: 10, ISSN: 2071-1050, DOI: doi.org/10.3390/su14105945, Impact Factor: 3.889    (External URL)
4. Muddassar Sarfraz, Muhammad Ibrahim Abdullah, Samina Arif, Jasim Tariq, Ilknur Ozturk (2022), "How Corporate Social Responsibility Enhance Banking Sector Customer Loyalty in Digital Environment? An Empirical Study", Etikonomi, pp: 335-354, Vol: 21, Issue: 2, ISSN: 1412-8969, DOI: doi.org/10.15408/etk.v21i2.24548, Impact Factor: ESCI    (External URL)
5. Ambreen Sarwar, Muhammad Ibrahim Abdullah, Muhammad Kashif Imran, Nazia Rafiq (2022), "How ostracism jeopardizes customers' interests at restaurants: a study in context of COVID-19", Journal of Asian Business and Economic Studies, ISSN: 2515-964X, DOI: doi.org/10.1108/JABES-12-2021-0215, Impact Factor: ESCI, Scopus   
6. Muhammad Waqas Sadiq, Javaria Hameed, Chunhui Huo, Muhammad Ibrahim Abdullah (2022), "Service innovation in small neighborhood family firms: An advanced approach to enhance employee's performance through social and psychological rewards ", Frontiers in Public Health, Vol: 10, DOI: 10.3389/fpubh.2022.984848, Impact Factor: 6.461   
7. Jianmin Sun, Muddassar Sarfraz, Kausar Fiaz Khawaja and Muhammad Ibrahim Abdullah (2022), "Sustainable Supply Chain Strategy and Sustainable Competitive Advantage: A Mediated and Moderated Model", Frontiers in Public Health, pp: 1-10, Vol: 10, Issue: 1, ISSN: 2296-2565, DOI: doi.org/10.3389/fpubh.2022.895482, Impact Factor: 6.461    (External URL)
8. Sarfraz, Muddassar; Hafeez, Hira: Abdullah, Muhammad Ibrahim; Ivascu, Larisac: Ozturk, Ilknurd (2022), "The effects of the COVID-19 pandemic on healthcare workers’ psychological and mental health: The moderating role of felt obligation", WORK, pp: 1-12, ISSN: 1051-9815, DOI: 10.3233/WOR-211073, Impact Factor: 1.803   
9. Farhan Ahmed, DaPeng Liang , Muhammad Ibrahim Abdullah , Muddassar Sarfraz and Zeeshan Saeed (2022), "The impact of perceived customer discrimination on negative word-of-mouth: the mediating role of customer embarrassment", Future Business Journal, pp: 1-11, Vol: 8, Issue: 1, ISSN: 2314-7210, DOI: doi.org/10.1186/s43093-022-00157-1, Impact Factor: ESCI    (External URL)
10. Qurratulain Ahsan, Muhammad Ibrahim Abdullah, Muhammad Ahsan Chughtai, Hira Hafeez (2022), "The impact of project managers transformational leadership on work crafting: explaining a moderating role of environmental dynamism in software project teams", Middle East Journal of Management, pp: 1-22, Vol: 9, Issue: 1, ISSN: 2050-3636, DOI: 10.1504/MEJM.2022.119354, Impact Factor: Emerging Sources Citation Index (Clarivate Analytics)    (External URL)
11. Y Hang, G Hussain, A Amin, MI Abdullah (2022), "The Moderating Effects of Technostress Inhibitors on Techno-Stressors and Employee’s Well-Being", Frontiers in Psychology, pp: 1-11, Vol: 12, ISSN: 1664-1078, DOI: 10.3389/fpsyg.2021.821446, Impact Factor: 4.232   
12. Ambreen Sarwar, Muhammad Ibrahim Abdullah, Muhammad Kashif Imran & Tehreem Fatima (2022), "When fear about health hurts performance: COVID-19 and its impact on employee’s work", Review of Managerial Science, pp: 1-25, ISSN: 1863-6691, DOI: 10.1007/s11846-022-00536-6, Impact Factor: 7.127    (External URL)
14. Lucian-Ionel Cioca, Muhammad Ibrahim Abdullah, Larisa Ivascu, Muddassar Sarfraz, Ilknur Ozturk (2021), "EXPLORING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER PURCHASE INTENTION. A STUDY FROM THE AGRICULTURE SECTOR ", INMATEH-Agricultural Engineering, pp: 507-515, Vol: 64, Issue: 2, ISSN: 2068 - 2239, DOI: doi.org/10.35633/inmateh-64-50, Impact Factor: ESCI, Scopus   
15. H Hafeez, MI Abdullah, MA Zaheer, Q Ahsan (2021), "Organizational resilience process: Integrated model of safety culture", Organization Management Journal, Impact Factor: ABDC, Scopus   
16. Muhammad Ibrahim Abdullah, Dechun Huang, Muddassar Sarfraz, Muhammad Waqas Sadiq (2021), "Service Innovation in Human Resource Management During COVID-19: A Study to Enhance Employee Loyalty Using Intrinsic Rewards", Frontiers in Psychology, Vol: 12, Impact Factor: 4.232   
17. Muhammad Ibrahim Abdullah, Dechun Huang, Muddassar Sarfraz, Junaid Naseer, Muhammad Waqas Sadiq (2021), "Signifying the relationship between counterproductive work behavior and firm's performance: the mediating role of organizational culture", Business Process Management Journal, Impact Factor: 3.715   
18. Muhammad Ibrahim Abdullah, Huang Dechun, Muddassar Sarfraz, Ayesha Saddiqa (2021), "The Impact of Career Commitment on Employee Achievement; An Empirical Investigation", Paradigms, Vol: 15, Issue: 1   
19. Muhammad Ibrahim Abdullah Dechun Huang Muddassar Sarfraz Larisa Ivascu Amir Riaz (2020), "Effects of internal service quality on nurses’ job satisfaction, commitment and performance: Mediating role of employee well-being", Nursing Open, pp: 1-13, ISSN: 2054-1058, Impact Factor: 1.762   
20. Waqas Sadiq,Ibrahim Abdullah, Kashif Aslam, Salman Zulfiqar (2020), "ENGAGEMENT MARKETING: THE INNOVATIVE PERSPECTIVE TO ENHANCE THE VIEWER’S LOYALTY IN SOCIAL MEDIA AND BLOGGING E-COMMERCE WEBSITES", Marketing and Management of Innovations, pp: 149-166, Issue: 1, Standard: 2227-6718, Impact Factor: ESCI   
21. Ambreen Sarwar, Muhammad Ibrahim Abdullah, HIRA HAFEEZ, Muhammad Ahsan Chughtai (2020), "How does Workplace Ostracism lead to Service Sabotage Behavior in Nurses: A Conservation of Resources Perspective", Frontiers in psychology, pp: 850, Vol: 11, Impact Factor: 2.990   
22. Hira Hafeez, Muhammad Ibrahim Abdullah, Amir Riaz, Imran Shafique (2020), "Prevention of occupational injuries and accidents: A social capital perspective ", Nursing Inquiry, Impact Factor: 2.393    (External URL)
24. M. Sarfraz, W. Qun, M.I. Abdullah and S. Tahir (2019), "Authentic Leadership, Hope, Work Engagement and Creativity", Journal of Applied Management and Investments, pp: 19-31, Vol: 8, Issue: 1, DOI: http://jami.org.ua/Papers/JAMI_8_1_2019_19-31.pdf, Impact Factor: ISI   
25. Ambreen Sarwar,Muhammad Ibrahim Abdullah,Muddassar Sarfraz, Muhammad Kashif Imran (2019), "Collaborative effect of workplace ostracism and self-efficacy versus job stress", Journal of ENTREPRENEURSHIP, MANAGEMENT and INNOVATION, pp: 107-137, Vol: 15, Issue: 4, ISSN: 2299-7326, DOI: doi.org/10.7341/20191544, Impact Factor: ESCI, ISI    (External URL)
26. Muhammad Ibrahim Abdullah, Huang Dechun, Moazzam Ali and Muhammad Usman (2019), "Ethical Leadership and Knowledge Hiding: A Moderated Mediation Model of Relational Social Capital, and Instrumental Thinking", Frontiers in Psychology, Vol: 10, DOI: doi.org/10.3389/fpsyg.2019.02403, Impact Factor: 2.990    (External URL)
27. Muddassar Sarfraz, Wang Qun, Ambreen Sarwar, Muhammad Ibrahim Abdullah, Muhammad Kashif Imran, Imran Shafique (2019), "Mitigating effect of perceived organizational support on stress in the presence of workplace ostracism in the Pakistani nursing sector", Psychology Research and Behavior Management, pp: 839-849, Vol: 12, ISSN: 1179-1578, DOI: doi.org/10.2147/PRBM.S210794, Impact Factor: 2.945   
28. MI Abdullah, M Sarfraz, W Qun, M Chaudhary (2019), "OWNERSHIP CONCENTRATION IMPACT ON FIRM FINANCIAL PERFORMANCE", Scientific Journal of Logistics, pp: 107-118, Vol: 15, Issue: 1, DOI: 10.17270/J.LOG.2019.317, Impact Factor: ESCI, ISI   
29. Abdullah M.I., Sarfraz M., Arif A., Azam A. (2018), "AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR TOWARDS BRAND EQUITY AND PREMIUM PRICE", POLISH JOURNAL OF MANAGEMENT STUDIES, pp: 20-32, Vol: 18, Issue: 1, DOI: 10.17512/pjms.2018.18.1.02, Impact Factor: ISI   
30. Kanwal Bilal, Faisal Tehseen Shah, Muhammad Ibrahim Abdullah (2018), "Assessing The Moderated-Mediation Paradigm Of Organizational Performance In The Textile Sector Of Pakistan", International Journal of Management Research and Emerging Sciences, pp: 28-48, Vol: 8, Issue: 1, ISSN: 2223-5604    (External URL)
31. Muhammad Ibrahim Abdullah, Ayesha Arif, Muddassar Sarfraz (2018), "Development of optimal indigenous model for automated test life cycle (ATLC)-in local software industry", The Journal of Indian Management & Strategy, pp: 17-27, Vol: 23, Issue: 3, ISSN: 0973-9335, DOI: 10.5782/2223-2621.2018.21.1.5, Impact Factor: ISI   
32. Muhammad Ibrahim Abdullah, Muddassar Sarfraz, Wang Qun, Neelum Javaid (2018), "DRIVERS OF GREEN SUPPLY CHAIN MANAGEMENT", LogForum, pp: 437-447, Vol: 14, Issue: 4, DOI: 10.17270/J.LOG.2018.297, Impact Factor: ISI   
33. M Sarfraz, W Qun, MI Abdullah, AT Alvi (2018), "Employees’ Perception of Corporate Social Responsibility Impact on Employee Outcomes: Mediating Role of Organizational Justice for Small and Medium Enterprises (SMEs)", Sustainability, pp: 1-19, Vol: 10, Issue: 7, DOI: doi.org/10.3390/su10072429, Impact Factor: 2.075   
34. Muddassar Sarfraz, Wang Qun, Li Hui, Muhammad Abdullah (2018), "Environmental Risk Management Strategies and the Moderating Role of Corporate Social Responsibility in Project Financing Decisions", Sustainability, Vol: 10, Issue: 8, DOI: doi.org/10.3390/su10082771, Impact Factor: 2.075   
35. MI Abdullah, M Sarfraz, SMH Kazmi (2018), "Traits of leadership for efficacious communication of Project Management in Software Industry of Pakistan", Khazar Journal of Humanities & Social Sciences, DOI: 10.5782/2223-2621.2018.21.1.5, Impact Factor: ISI   
36. A Mahmood, MA Naveed, I Abdullah, M Shakil, M Sarfraz (2017), "Investigating the Factors Influencing RFID Adoption Intentions of Retailers: Evidences from Lahore-Pakistan", European Online Journal of Natural and Social Sciences, pp: 50-57, Vol: 6, Issue: 1   
37. Dr. Asif Mahmood , Tahmina Ayub , Dr Ibrahim Abdullah , Muddassar Sarfraz (2017), "Linking Fashion Clothing Involvement with Attitude towards Luxury Brands", Pacific Business Review International, pp: 88-99, Vol: 9, Issue: 10, Standard: 0974-438X, Impact Factor: ESCI   
38. Muhammad Ibrahim Abdullah, Samra Ashraf and Muddassar Sarfraz (2017), "The Organizational Identification Perspective of CSR on Creative Performance: The Moderating Role of Creative Self-Efficacy", Sustainability, Impact Factor: 1.789   
39. M Sarfraz, S Liu, MI Abdullah (2016), "Coping with Information Overload: A Business Perspective", European Online Journal of Natural and Social Sciences, pp: 878-884, Impact Factor: ISI   
40. A Mahmood, SG Hussan, M Sarfraz, MI Abdullah, MF Basheer (2016), "Rewards satisfaction, perception about social status and commitment of nurses in Pakistan", European Online Journal of Natural and Social Sciences, pp: 1049-1061, Vol: 5, Issue: 4   
41. Muhammad Kashif Saif, Muhammad Ibrahim Abdullah, Muhammad Suhail Sharif, Umair Saeed Bhutta (2014), "Value Relevance of CFO and EPS, A Pakistani Context", International Journal of Economics and Empirical Research (IJEER) , pp: 94-99, Standard: 2310-5232   
42. Afshan Azam, Fu Qiang, Muhammad Ibrahim Abdullah (2013), "Determinants of e-government services adoption in Pakistan: an integrated model", Electronic Government, Vol: 10, Issue: 2, Standard: 1740-7508   
43. Afshan Azam, Fu Qiang, Syed Ali Abbas, Muhammad Ibrahim Abdullah (2013), "Structural Equation Modeling (SEM) based Trust Analysis of Muslim Consumers in the Collective Religion Affiliation Model in E-commerce", Journal of Islamic Marketing, pp: 134-149, Vol: 4, Issue: 2, Standard: 1759-0833   
44. Wei Liu, Ziwei Huang, Abdullah Muhammad Ibrahim (2013), "THE PATH DEPENDENCE OF INDUSTRY STRUCTURE ADJUSTMENT IN CHONGQING: CENTRAL GOVERNMENT POLITICAL DECISION ", Asian Economic and Financial Review, pp: 978-990, Vol: 3, Issue: 8   
45. Syed Ali Abbas, Xiaofeng Liao, Aqeel Ur Rehman, Afshan Azam, M.I. Abdullah (2012), "Cost Estimation: A Survey of Well-known Historic Cost Estimation Techniques", Journal of Emerging Trends in Computing and Information Sciences, pp: 612-636, Vol: 3, Issue: 4, Standard: 2079-8407   
46. A Azam, F Qiang, MI Abdullah, SA Abbas (2011), "Impact of 5-D of religiosity on diffusion rate of innovation", International journal of Business and Social Science, pp: 177-185, Vol: 2, Issue: 17    (External URL)
47. Z. S. Yang, S. X. Lv, P. C. Cao, M. I. Abdullah, W. Liu (2011), "Key Technology Development Trend for Recycled Aluminum Industry Based on Technology Roadmap", Advanced Materials Research, pp: 845-850, Vol: 335-336   
Conference Papers:
1. Ambreen Sarwar, Muhammad Ibrahim Abdullah, Muhammad Kashif Imran, Tehreem Fatima (2021) "COVID-19 and Its Impact on Employee’s Work Performance", Academy of Management   
2. Muddassar Sarfraz, Muhammad Ibrahim Abdullah, Ammara Iftikhar, Larisa Ivascu and Mihai Ardelean (2021) "EMPLOYEES AS A SECOND AUDIENCE: THE EFFECT OF EXTERNAL COMMUNICATION ON INTERNAL BRAND MANAGEMENT ON THE COMMERCIAL BANKS", QIEM-ICNcT 2021 (Quality and Innovation in Engineering and Management & International Conference of Nonconventional Technologies)   
3. Muhammad Ibrahim Abdullah, Huang De Chun, Muddassar Sarfraz, Ayesha Siiddiqa (2020) "The Impact of Career Commitment on Employee Achievement; An Empirical Investigation", International Conference on Business and Commerce   
4. Muhammad Ibrahim Abdullah, Ayesha Arif (2018) "An extension of the theory of planned behavior towards brand equity and premium price", South Asia International conference (SAICON)   
5. Muhammad Ibrahim Abdullah, Madiha Chaudhary, Mian Sajid nazir (2018) "Ownership Concentration Impact on Firm Financial Performance", South Asia International conference (SAICON)   
6. Ambreen Sarwar, Muhammad Ibrahim Abdullah (2018) "Stress mitigating effect of perceived organizational support in the presence of workplace ostracism", South Asia International conference (SAICON)   
7. Hafeez, Hira, Abdullah; Muhammad Ibrahim (2017) "Behaviour Psychology of an Individualistic Oriented Employee in Socially Responsible Workplace", British Academy of Management    
8. Muddassar Sarfraz, Muhammad Ibrahim Abdullah (2016) "Factors effecting CSR purchase intentions in South-East Asia", 2nd International Conference on Social Sciences Economics and Finance   
9. Azam, A, Fu Qiang ; Abdullah, M.I. (2012) "Consumers’ E-commerce Acceptance Model: Antecedents of Trust and Satisfaction Construct", IEEE Business, Engineering and Industrial Applications colloquium (BEIAC 2012), pp: 371-376, Standard: 978-1-4673-0425-2   
10. Afshan Azam, Fu Qiang and Muhammad Ibrahim Abdullah (2012) "E-satisfaction in Business-to-Consumer Electronic Commerce", International Trade & Academic Research Conference (ITARC ), pp: 18-26, Vol: 3, Issue: 1   


Post Doc
Hohai University, China
Chongqing University, China
University of the Punjab, Pakistan


Research Fellow
Hohai University
2019 to Date
Associate Professor
COMSATS University Islamabad
Aug 2009 to Date
Research Assistant
Chongqing University
2010 to 2014
Askari Bank
Feb 2009 to Aug 2009
Corporate Sales Executive
NJI Life
2008 to 2009

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