Dr. Sabeehuddin Hasan
Assistant Professor, Management Sciences
Area of Interest: Ethical consumption, Marketing
Tel # (Off): 111-001-007   (118)


Book Chapters:
1. Wooliscroft, B., Hasan, S., Ganglmair-Wooliscroft, A. (2022), "COVID and New Zealand: An Outlier Case", Community, Economy and COVID-19 Lessons from Multi-Country Analyses of a Global Pandemic, edited by: Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, published by: Springer Cham, pp: 325-340, Standard: 978-3-030-98151-8   
Journal Papers:
1. Hasan, S., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2023), "Drivers of Ethical Consumption: Insights from a Developing Country", Journal of Macromarketing, pp: 175–189, Vol: 43, Issue: 2   
Conference Papers:
1. Hasan, S. (2021) "Automated Solution to Laddering Technique for Analysis of Aggregated Consumer Values", Macromarketing Global Conference   
2. Hasan S., Wooliscroft B. & Ganglmair-Wooliscroft A. (2019) "Drivers of Cross Cultural Ethical Consumption", ANZMAC 2019 Winds of Change Conference   
3. Hasan, S. (2016) "Segmentation Problems and Suggested Solutions for ChenOne", 3rd International Conference on Contemporary Issues in Business Management   


University of Otago, New Zealand
2016 to 2020
University of Central Punjab, Lahore, Pakistan
2013 to 2015
BS (Computer Science)
National University of Computer and Emerging Sciences, Lahore, Pakistan
1999 to 2003

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