| 1. |
Muhammad Ali Raza, Ben Niu, Tahira Umair (2026), "From screen to shopping bags: Decoding Gen Z's path through metaverse experience toward actual phygital fashion products in Retail Fashion", Technology in Society, Impact Factor: 12.9
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| 2. |
Rabeea Ishaq, Huma Gorsi, Sadia Butt, Tahira Umair, Ramshah Tajammal (2025), "Beyond Automation: Unleashing Creativity and Enhancing Decision-Making with Generative AI
", ACADEMIA International Journal for Social Sciences
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| 3. |
Tahira Umair, Sadia Butt (2025), "Adoption of Mobile Banking Apps and their Behavioral Impacts on Millennials in Digital Age: Evidence from Developing Country Perspective", Indus Journal of Social Sciences, Vol: 3, Issue: 1
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| 4. |
Tahira Umair, Hafiz Muhammad Naeem, Muhammad Amir Rashid (2024), "Role of Extrinsic and Intrinsic Religiosity on Muslim Consumer Purchase Intention Toward Religiously Sanctioned Food Evidence from Non-Muslim State", Research journal for societal issues, Vol: 6, Issue: 2
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| 5. |
Sadia Butt, Tahira Umair, Ramshah Tajammal (2024), "Nexus between Key Determinants of Service Quality and Students' Satisfaction in Higher Education Institutions (HEIs)
", Annals of Human and Social Sciences, Vol: 5, Issue: 2
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| 6. |
Tahira Umair, Sadia Butt (2024), "The Impact of CSR Activities on Consumer’s Purchase Intentions: AStudy of Consumer packed Goods (CPG) Industry of Pakistan
", Journal of Development and Social Sciences, Vol: 5, Issue: 2
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| 7. |
Butt Sadia, Umair Tahira (2023), "Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour
", Journal of Asian Development Studies, pp: 22-30, Vol: 12, Issue: 4, ISSN: 20737122
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| 8. |
Tahira Umair, Sadia Butt (2023), "The Role of Packaging in Consumer Purchase Intentions: Evidence from Packed Milk Industry of Pakistan
", Journal of Applied Research and Multidisciplinary Studies, Vol: 4, Issue: 2
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| 9. |
Tahira Umair, Hina Amir, Kanwal Bilal, Sadia Butt (2023), "Moderating role of corporate image on service quality and customer satisfaction: Evidence from healthcare (Laboratory Franchises in Pakistan)", Journal of Asian Development Studies, Vol: 12, Issue: 3
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| 10. |
Tahira Umair, Muhammad Fahad Javaid, Hina Amir, Muhammad Kashif Luqman (2016), "Effect of Perceived Appraisal Fairness on Job Satisfaction", Journal of Applied Environmental and Biological Sciences, pp: 12-20, Vol: 2, Issue: 6, Standard: 2090-4274
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| 11. |
Muhammad Fahad Javaid, Kashif Luqman, Hina Amir, Tahira Umair (2015), "Authentic leadership affects employee’s attitudes (Affective Commitment) through the mediation role of Personal Identification and Organizational Identification", International Journal of Academic Research in Business and Social Sciences, Vol: 5, Issue: 12, Standard: 2222-6990
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| 12. |
Muhammad Kashif Luqman, Muhammad Fahad Javaid*, Tahira Umair (2015), "Combined Effects of Perceived Organizational Politics and Emotional
Intelligence on Job Satisfaction and Counterproductive
Work Behaviors", European Online Journal of Natural and Social Sciences, pp: 891-911, Vol: 4, Issue: 4, Standard: 1805-360
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| 13. |
Iqra Abdullah, Tahira Umair, Basharat Naeem (2013), "Developments on Balanced Scorecard:
A Historical Review", World Applied Sciences Journal, pp: 134-141, Vol: 21, Issue: 1, Standard: 1818-4952
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| 14. |
Tahira Umair, Iqra Abdullah*, Dr. Faisal Tehseen Shah, Dr. Yahya Rashid (2013), "Effect of Cognitive Diversity in the Top Management on the Firm
Performance", Journal of Basic and Applied Scientific Research, pp: 440-443, Vol: 3, Issue: 4, Standard: 2090-4304
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| 15. |
Iqra Abdullah, Dr. Yahya Rashid, Tahira Umair (2013), "Effect of Organizational Learning and Knowledge Management Practices on
Organizational Performance", Journal of Basic and Applied Scientific Research, pp: 34-39, Vol: 3, Issue: 5, Standard: 2090-4304
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